Dr. Nicholas Ward answers questions for abc2 TV during the Governor’s Conference on Highway Safety in Appleton, Wi. Specifically he discusses the importance of Safety Culture as a tool to reduce traffic related crashes and fatalities. The whole interview can be seen here.

http://www.wbay.com/content/news/DOT-hopes-to-change-traffic-safety-through-culture–441567323.html

Interested in Road Safety Culture? For an introductory video, watch this video created by the National Center for Rural Road Safety.