Thank you, Montana State University News, for your feature article on the new Traffic Safety Culture book. MSU News interviewed CHSC Director Nic Ward for “MSU Researcher Co-authors Book on New Approach to Traffic Safety,” which was featured on the MSU News website. “It’s a new way of looking at an old problem,” said Ward; “Traffic safety has traditionally looked at engineering, enforcement and education as a way to make drivers behave safely. Because most crashes are the result of driver behavior, it is imperative to understand how culture influences driver behavior.”

Traffic Safety Culture: Definition, Foundation, and Application includes major contributions by the staff of the Center for Health and Safety Culture.  CHSC Director Nic Ward was one of the three book editors and co-authored several chapters. Center staff and affiliated Montana State University faculty who also co-authored book chapters include Jay Otto, Kari Finley, Kelly Green, Eric Austin, and William Schell.  (Legal disclaimer: Editors receive a royalty payment from the publisher.)