Two new traffic safety culture publications, drafted by Center for Health and Safety Culture (CHSC) researchers for the Montana Department of Transportation (MDT), have been featured in the last two national newsletters of the National Academies of Sciences Transportation Research Board (TRB).
Kari Finley, Jay Otto, Nic Ward and Jamie Arpin authored “Proactive Traffic Safety: Empowering Behaviors to Reach Our Shared Vision of Zero Deaths and Serious Injuries,” a primer that defines proactive traffic safety and offers strategies and examples of how agencies can integrate it into their own safety programs and initiatives. This resource includes specific tips and communication tools for working with stakeholders and conducting public education events.
Finley, Otto, and Ward also developed the “Traffic Safety Culture Primer,” which introduces the concept of traffic safety culture and how it influences road user behavior. It provides examples of how growing a positive traffic safety culture can be used to enhance safe behaviors around issues such as impaired driving and seat belt use within an organization or at the community level.
CHSC created both primers as part of the Traffic Safety Culture Pooled Fund program, for which MDT serves as the lead agency. The primers and additional resources are available on the Proactive Traffic Safety webpage and the Traffic Safety Culture Primer webpage of the MDT website.