The Journal of Safety Research has published an article that examines the influence of traffic safety culture on a driver’s behavior when interacting with bicyclists on the roadway.
“Traffic safety culture and prosocial driver behavior for safer vehicle-bicyclist interactions” is based on a research collaboration between the Center for Health and Safety Culture (CHSC) and the Small Urban and Rural Livability Center (SURLC) at WTI. Authors include CHSC researchers Nic Ward, Kari Finley and Jay Otto of CHSC, and David Kack, Rebecca Gleason, and Taylor Lonsdale of SURLC.
Bicyclist safety is a growing concern as more adults use this form of transportation for recreation, exercise, and mobility. Most bicyclist fatalities result from a crash with a vehicle, and the behaviors of the driver are often responsible for the crash. The researchers conducted a survey study of Montana and North Dakota residents and found that prosocial driver behavior was most common and appeared to be intentional. They also found that this intention was increased by positive attitudes, normative perceptions, and perceived control. The findings can be used to develop strategies to increase prosocial intentions and driver behavior, thereby increasing bicyclist safety.
CITATION: Ward, N. J., Finley, K., Otto, J., Kack, D., Gleason, R., & Lonsdale, T. (2020). Traffic safety culture and prosocial driver behavior for safer vehicle-bicyclist interactions. Journal of Safety Research. https://doi.org/10.1016/j.jsr.2020.07.003