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Evaluation of Montana Department of Transportation’s Transportation Awareness Program – UTC

Project #: 425537
Start Date: 04/12/2004
End Date: 01/31/2005
Status: Completed

Montana Department of Transportation (MDT) has a Transportation Awareness Program (TAP) that promotes MDT to the public. Those managing the TAP program believe they do not have sufficient funds to accomplish the programs goals. In order to obtain more funding, management would like to evaluate the TAP program to determine the effectiveness of the program and to have more detailed information to provide to legislatures.


The evaluation will determine the percentage of Montanans know about the Transportation Awareness Program. This evaluation will also determine the perceived benefits of the program and what improvements could be made.