Traffic congestion challenges are not limited to large urban or metropolitan areas; in fact, due to the absence of alternate routes, congestion in rural and small urban areas can be severe. One source of non-recurring congestion in rural areas occurs during special events (festivals, sporting events, etc.) when a large number of motorists attempt to arrive or depart simultaneously and overload roadways with limited capacity. The Federal Highway Administration (FHWA) has published a user guide for managing special event traffic to facilitate effective event planning and operations. In addition, the FHWA has implemented a number of strategies aimed at reducing highway and special event congestion; these strategies focus on expanding traveler information and improving coordination. This project will apply relevant strategies and guidelines in a small urban application, as a case study. The specific case study that will be conducted in the proposed project is managing the traffic congestion associated with a sporting event in a small town, namely Montana State University football games in Bozeman, Montana. The project will consist of several components, including the development of a coordinated, multi-agency approach to traffic management; and the deployment of advanced technologies to enhance traffic signal timing and expand access to real-time traveler information.