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Millennial and Silver Tsunami Mobility Preferences to Access National Wildlife Refuges

Project #: 4W5801
Start Date: 10/12/2015
End Date: 09/30/2017
Status: Completed
RESULTS & FINDINGS:

The findings in the final report suggest that contrary to popular opinion, Millennials may be engaging with federal lands more often than previously understood. Furthermore, Baby Boomers, even those who reported previously being visitors of federal lands, may be less inclined to recreate on them as they age. Their reported activity interest may in part be the driver. Almost half of the survey respondents reported physical limitations, whether from physical disabilities, or the need to accommodate the limited distances that small children can travel.

ABSTRACT:

The Millennial Generation, defined as Americans born between the years of 1983 and 2000, is now the largest generation in the United States. This generation has significantly different lifestyle and transportation preferences than previous generations, which may affect how this generation accesses Fish and Wildlife Service (USFWS) units and uses USFWS facilities and program.  To continue to ensure that National Wildlife Refuges are relevant to this and future generations, the Fish and Wildlife Service is interested in understanding the transportation preferences of these generational groups.

There are two primary objectives for this research. First, the proposed research project seeks to understand if there are some within the Millennial generation who would be interested in accessing USFWS units if alternative transportation (AT) systems were available. Second, the project would seek to understand if another significant visitor group (those aged 55+) would access USFWS units with AT systems if they were available. The research will consist of a literature review, survey, and data analysis.

OBJECTIVE:

The proposed research project seeks to understand if there are some within the Millennial generation who would be interested in accessing USFWS units if alternative transportation (AT) systems were available, and to explore whether another significant visitor group (those aged 55+) would access USFWS units with AT systems if they were available.