Ridesharing in a Rural Environment

The objective of this project is to explore the components of ridesharing business models and how they relate to rural applications.

Shared automobile services such as Uber and Lyft are becoming more popular in urban areas. However, these transportation options may also be appealing in rural areas, especially to people with limited mobility or without a personal vehicle. Recently, companies like Liberty and Chariot have begun offering ridesharing services in rural areas. This project will explore the components of ridesharing business models and how they relate to rural applications. The project will also include a case study of current ridesharing providers in rural areas to look at implementation challenges and opportunities.