The findings are detailed in the final report.  Cluster analysis was used to segment travelers into three modal orientations — Alternative Oriented, Car Tolerant, and Car Oriented.  The findings suggest the modal orientations represent a spectrum of automobile reliance (in terms of behavior) and support for automobile accommodation (in terms of planning). The Alternative Oriented comprises 28% of the pooled 2000-2018 sample, while the Car Tolerant comprises 49% and the Car Oriented comprises 23%. Limited resources for concentrated marketing should focus on the Car Tolerant; this modal orientation group has a high willingness to change travel behavior with a change in travel conditions and reports strong support for incentives for alternatives but also perceives the car as the only option at a relatively high rate. The Car Tolerant could be encouraged to increase the intensity with which they use alternative modes and be introduced to supportive alternatives such as electric bicycles and carsharing.

Beyond the modal orientations, the results indicate strong public support for a shift away from automobile accommodation and toward support for alternatives. The Chittenden County public would like fewer resources devoted to highways than is currently being allocated, and support for gas tax increases is higher for non-highway purposes than for use exclusive to highways. While transportation planning and travel behavior in the U.S. have historically reinforced an orientation toward the automobile, it is also possible to harness this cycle in support of alternatives modes as well. The findings suggest there is likely to be more public support for truly balanced transportation systems than has typically been understood or expected.