Big Turnout for Webinar on Traffic Safety Culture Messaging

On March 25, Center for Health and Safety Culture Director Nic Ward led a webinar for the National Center for Rural Road Safety on “Traffic Safety Culture Messaging.” More than 300 people attended the forum, which summarized different forms of traffic safety culture messages, discussed the importance of a positive message “frame,” and presented aspects of message design to overcome audience resistance.  The webinar is available for viewing on the Safety Center’s Archived Webinar webpage.