The National Academy of Sciences Transportation Research Board (TRB) is raising awareness of a new WTI study on travel behavior, by highlighting it in its weekly newsletter.
Researchers Andrea Hamre and Jonathan Fisher recently completed “Travel Behavior and Transportation Planning Insights from the Small Urban Area of Chittenden County, Vermont: An Application of Traveler Segmentation,” sponsored by the Small Urban, Rural, and Tribal Center on Mobility (SURTCOM). The primary purpose of this project was to analyze transportation planning and travel behavior of County residents, using data from four travel surveys conducted over the last 20 years.
The survey series collected information from respondents about travel preferences and priorities for regional transportation investments. The research team applied traveler segmentation to classify the survey sample into three modal orientations — Alternative [transportation] Oriented, Car Tolerant, and Car Oriented.
According to the team’s analysis, nearly half (49%) of the respondents fell within the Car Tolerant segment. These respondents use their cars frequently, but also show a high willingness to change their travel behavior, as well as strong support for incentives to use alternative transportation. The team also found that Chittenden County adults would like fewer resources devoted to highways than are currently being allocated, and that support for gas tax increases is higher for non-highway purposes than for use exclusive to highways. These findings may help Chittenden County officials prioritize future transportation investments and develop multi-modal systems that meet a range of public needs.
The full report is available on the project webpage.