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Effectiveness of Highway Safety Public Education at Montana Motor Vehicle Registration Stations by Streaming a Variety of Safety Content

Started: February, 2020 End Date: October, 2022 Project ID #4W9991 (4W8300) Status: Ongoing

Objective

The objectives of this project are to: 1.) Identify and secure available safety content and purchase and deploy the appropriate equipment to display safety content; 2.) Survey the public to determine if they are paying attention to the videos shown at the MVD driver license stations and the County Treasurer offices; and 3.) Determine if the safety messages have an impact on the behavior of the viewing public.

Abstract

There is a need to educate Montanans about highway safety, the consequences of exhibiting risky behaviors while driving such as texting while driving, driving while impaired or distracted, driving unbuckled; and the benefits of proven innovative road safety countermeasures such as roundabouts and rumble strips installed by public transportation agencies. There is an opportunity to install video equipment at select Motor Vehicle Divisions licensing and vehicle registration stations around the state of Montana to continuously play highway safety video clips. At many of these locations, the public has waiting times of five minutes or longer. This is enough time for people to give their attention to a video screen playing safety messages.

Contacts

Sponsors & Partners

  • Montana Department of Transportation (MDT) Sponsor

Part of: Safety and Operations

Project Tagged In: safety, Driver education, safety campaigns, driver improvement programs, motor vehicle licensing, safety education

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