A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries
The Transportation Research Board’s (TRB’s) National Cooperative Highway Research Program (NCHRP) has released the results of a national study on traffic safety culture, led by P.I. Nic Ward of the Center for Health and Safety Culture and Cambridge Systematics. “A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries” provides guidance to state transportation agencies on how to transform the traffic safety culture of road users and stakeholders, with the long-term goal of sustaining improvements in traffic safety for all road users. Background information is available on the project webpage. The report is available at http://nap.edu/25286
Citation: National Academies of Sciences, Engineering, and Medicine. 2018. A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries. Washington, DC: The National Academies Press. https://doi.org/10.17226/25286.
The Role of Social Capital in Traffic Safety Citizenship
Kari Finley Ph.D., Jay Otto M.S., and Nic Ward Ph.D. with the Center for Health and Safety Culture (CHSC) at Montana State University have published an article in the International Journal of Interdisciplinary Civic and Political Studies. The article titled “The Role of Social Capital in Traffic Safety Citizenship” focuses on two traffic safety citizenship behaviors: asking a passenger to wear a seat belt and asking a driver to stop texting on a cell phone while driving and explores the role of social capital to facilitate engagement in these behaviors with strangers. Results indicate that social capital may influence engagement in traffic safety citizenship behaviors. This project was conducted in cooperation with the US Department of Transportation, Federal Highway Administration and the Montana Department of Transportation (MDT), as part of a Traffic Safety Culture Pooled Fund. The article is available through Open Access and can be found at The Role of Social Capital in Traffic Safety Citizenship or at https://cgscholar.com/bookstore/works/the-role-of-social-capital-in-traffic-safety-citizenship.
Citation- Finley, K., Otto, J. & Ward, N.J. (2018). The Role of Social Capital in Traffic Safety Citizenship. The International Journal of Interdisciplinary Civic and Political Studies 13:2, 29-41. doi:10.18848/2327-0071/CGP/v13i02/29-41.
Transportation, law enforcement, and public health organizations are showing growing interest in incorporating the principles of traffic safety culture into their safety programs. As a result, there is new demand for training materials on these topics for engineers, planners, emergency responders, public health professionals, and other practitioners.
Through this project, the Center for Health and Safety Culture will create three safety culture trainings for safety staff. The training modules will cover the basics of safety culture, organizational safety culture and road user safety culture. CHSC will develop supporting materials, such as a facilitator guide, videos, interactive handouts, and assessment tools. These modules will be made available to the Local Technical Assistance Programs (LTAPs) in each state, expanding access to culture-based training throughout the country.
Many state Departments of Transportation (DOTs) have adopted the Toward Zero Deaths (TZD) vision as part of their work towards the elimination of fatal and serious injury crashes. These efforts are facilitated when a DOT has a strong, internal safety culture of its own.
The Center for Health and Safety Culture (CHSC) has initiated a research program to grow a strong safety culture among a cohort of DOTs by providing tools and guidance to assess and transform organizational safety culture to support safety programs and achieve the TZD vision. These resources will include:
A standard measurement tool to assess the safety culture of each participating DOT;
A set of relevant strategies and a process for transforming identified aspects of the safety culture of the DOT;
A range of support services to help guide and support implementation; and
An evaluation of the effectiveness of the implemented transformation process.
CHSC will work with each DOT to develop and implement individualized tools. This project will launch the effort with the North Dakota Department of Transportation, the first DOT to join the cohort study. CHSC will provide research services to NDDOT and administer the NDDOT Safety Culture Training which encourages new resources and novel strategies to work towards the elimination of fatal and serious injury crashes.
Graduate students who are interested in the emerging field of traffic safety culture are finding intriguing research opportunities at the Center for Health and Safety Culture (CHSC). Recently, Jubaer Ahmed joined CHSC as a Graduate Student Research Assistant, where he is helping with a project to understand driver beliefs regarding impaired driving for the Washington State Traffic Safety Commission. With his advisor (and CHSC Director) Nic Ward, Jubaer is also developing a dissertation topic on the relationship between emotional intelligence and traffic safety culture.
Currently working toward a Ph.D. in Industrial Engineering, Jubaer holds a Master’s Degree in Logistics, Trade, and Transportation from the University of Southern Mississippi and a Bachelor’s in Industrial Engineering from Bangladesh University of Engineering and Technology. He previously worked for Chevron in Bangladesh as a Health and Safety Specialist, which inspired his interest in safety research that will protect people from serious injuries and fatalities.
Jubaer has a packed schedule with his research at CHSC, his position as a Graduate Teaching Assistant, and his Ph.D. studies. In his spare time, he enjoys hiking and exploring the national parks with his wife and three children. After seeing snow for the first time last winter, he hopes to add skiing to his future activities!
Two researchers from the Center for Health and Safety Culture (CHSC) will be traveling to major national conferences in the coming weeks to present their research on critical safety topics.
Annmarie McMahill will be presenting at the National Prevention Network (NPN) Conference on Tuesday, August 28, 2018. Her presentation titled, “Reducing Underage Drinking in Montana with Practical Tools that Develop the Social and Emotional Skills of Parents and Their Children,” involves a recent study showing Montana parents with higher social and emotional parenting skills were over six times more likely to engage in best-practices to reduce underage drinking. Her presentation will review social and emotional skills, how they are protective for youth, and a project creating practical tools for parents to reduce underage drinking and strengthen social and emotional skills.
Dr. Nic Ward will present at the Association for the Advancement of Automotive Medicine (AAAM) Scientific Conference in Nashville, TN this October. The AAAM Scientific Conference will focus on the “Haddon Matrix,” which addresses pre-crash, crash, and post-crash related research, as well as topics that explore ways to eliminate road traffic injuries worldwide. Nic’s presentation is titled, “Preliminary data to identify cultural predictors of impaired driving from combining alcohol and cannabis.
When WTI hires and mentors great students, it is a win-win for the organization and for aspiring young professionals. WTI’s two most recent hires both started as part-time student employees while pursuing their undergraduate degrees at Montana State University.
Kelley Hall has been part of the WTI family since 2014. She started as a Student Administrative Assistant, staffing the front desk and helping out in the Business Office. She progressively added more responsibilities, including assistance on various projects. After graduating from MSU with a B.A. in Political Science, she joined WTI as a Research Assistant. She currently serves as a Project Assistant in the Road Ecology program, focusing on the Wildlife-Vehicle Collision Data Coordination project for the National Park Service and U.S. Fish and Wildlife Service. In addition, she serves as a Research Associate for the Center for Health and Safety Culture (CHSC), managing technology transfer activities and providing support to several projects on traffic safety culture, seat belt use, and underage drinking.
A native of Sheridan, Wyoming, Kelley moved to Bozeman in 2012 as an MSU freshman. In addition to juggling her many responsibilities at WTI, she loves outdoor sports (both summer and winter) and photography. Somehow, she has even found time to begin classes toward a Master’s in Public Administration!
Danielle (Dani) Hess was recently named a Project Assistant for mobility projects with the Small Urban and Rural Livability Center and the Small Urban, Rural and Tribal Center on Mobility. Dani first joined WTI in February 2016 as a student assistant in the Mobility program, helping with community outreach for the Bozeman Commuter project and other local initiatives. In early May, she earned her Bachelor of Science in Community Health (with Highest Honors!) from MSU and was promoted to a full-time WTI employee. She will now be able to continue her work on the Transportation Demand Management project with the City of Bozeman and the “pop-up” traffic calming projects on local roads.
Dani grew up in Helena, Montana, and has lived in Bozeman for the last five years. When she is not encouraging people to walk, bike, or take the bus to work, you will probably find her enjoying the outdoors, most likely on her mountain bike. This summer, she is looking forward to coaching kids with Bozeman Youth Cycling’s summer mountain biking program.
At the end of June, the Center for Health and Safety Culture (CHSC) hosted its first research symposium on the role of positive culture in promoting safe and healthy behaviors. Nearly 50 participants from across the country, and even from as far as American Samoa and the Northern Mariana Islands, gathered in Bozeman, Montana for three days to learn about the latest best practices and research relating to transforming culture.
While CHSC staff, including Nic Ward, Jay Otto, Katie Dively, Kari Finley, Kelly Green, Annmarie McMahill, Jamie Arpin and Tara Kuipers, facilitated the symposium sessions, all participants were encouraged to actively participate and share knowledge. “Our attendees included health practitioners, safety professionals, prevention specialists, and advocates,” said Director Nic Ward; “we hope they gained a stronger understanding of what positive culture can do, and especially some communication skills and leadership strategies to integrate these principles into their daily work.”
More information about the Symposium is available on the CHSC website. Also, watch interviews with Nic Ward and Katie Dively that were featured in a news story on ABC Fox Montana.
The Center for Health and Safety Culture will be hosting a free webinar to teach skills that advance prevention efforts. Three critical skills include prevention leadership, communication, and the integration of prevention strategies. Strong leaders create conditions in which people choose to be healthier and safer. Communication helps correct misperceptions, address cultural factors, and tell a new story about the community. Integration of efforts seeks to align and leverage strategies for greater impact. This webinar will provide an overview of each of these essential prevention skills.